Top 10 Books 2016 

Top Ten Books 2016

1.Trend-Driven Innovation: Beat Accelerating Customer Expectations – Alexander Osterwalder

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. 

In this startling new book, the team at TrendWatching share a powerful, counter–intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. 

Sharing the secrets that have led thousands of the world′s most successful brands and agencies to rely on TrendWatching for over a decade, Trend–Driven Innovation is the book that will reconfigure your view of the business world forever. 

You′ll learn: 

·         How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.

·         Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.

·         How to turn trends and insights into innovations that customers will love.

Amid the endless change that defines today′s business environment, opportunity is everywhere. Highly practical, and featuring real–world examples from around the world, Trend–Driven Innovation is the actionable, battle–tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can′t stop talking about.

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2.Lean Startups for Social Change: The Revolutionary Path to Big Impact - Michel Geloter

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.

Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. 

Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

3.The Industries of the Future – Alec Ross

‘The Industries of the Future’ is a book by leading innovational professional Alec Ross who explains what’s next for the world. The book talks about the developments and uncertain masses that will emerge in the next ten years and how we can direct them. Through this book the author highlights the best opportunities for development and describes why countries flourish.

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4.Grassroots Innovation: Minds On the Margin Are Not Marginal Minds- Anil K. Gupta 

A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement— the Honey Bee Network— bringing together and elevating thousands of grassroots innovators

<a target="_blank" href="https://www.amazon.in/gp/search/ref=as_li_qf_sp_sr_tl?ie=UTF8&tag=10minutebicom-21&keywords=Grassroots Innovation: Minds On the Margin Are Not Marginal Minds&index=aps&camp=3638&creative=24630&linkCode=ur2&linkId=b5e9ad9bef6356dc34471af95a0833b7">Grassroots Innovation: Minds On the Margin Are Not Marginal Minds</a><img src="//ir-in.amazon-adsystem.com/e/ir?t=10minutebicom-21&l=ur2&o=31&camp=3638" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />

5.Alibaba: The House that Jack Ma Built 

In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.

https://www.amazon.in/gp/product/0062413406/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=10minutebicom-21&camp=3638&creative=24630&linkCode=as2&creativeASIN=0062413406&linkId=531a3747aa6ff4bac00d91a3fc30425d

 Top 10 Books 2016-Conclusion

Innovation and emerging trends are key learnings.

Top Ten Books 2016 -Part 2 follows this blog.

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